New Years Resolutions

Every year starts with good intentions.  Many of us feel guilty about over-indulging in food or drink, some are reminded that they should visit family more often; others decide to keep a cleaner house, maintain or improve relationships, and so forth.  I don’t know of any creature that experiences and even self-imposes guilt like we do. Do yourself a favor this year and instead of guilting yourself into making better choices why not try something different?  Forget the guilt.  Instead, try making this a year of joyful positive choices. 

In the last three weeks I’ve seen a lot of unhappy dieters passing up foods they love because they promised themselves that they’d lose weight.  There’s a better way.  Did you know that by reducing your caloric intake by just 100 calories per day you could lose up to a pound a month? There are a lot of ways you can do that, but one way is by switching out higher calorie full fat foods for lighter alternatives that taste just as great.  Of course we hope you will include Lovin’ Scoopful in that plan.  Our Gourmet Light Ice Cream has 1/2 the fat and 1/3 fewer calories than regular premium ice cream.  We didn’t skimp on taste, though.  With delicious bold flavors you would never guess that anything this amazing and rich could be part of a healthy lifestyle plan, but it can! 

Here’s my challenge for you this month.  Find one high fat food that you enjoy and swap it out for a lighter alternative, but find one you love just as much. If you happen to select Lovin’ Scoopful for that lighter alternative and you’re not satisfied that the flavor is as amazing as what you gave up, we’ll send you a certificate to try the next flavor of Lovin’ on us…FREE!  Simply go to www.LovinAward.com/address_entry, use promo code RESOLUTION*, and tell us in the notes section what you didn’t like about the flavor you chose.  We will take your comments into consideration, recommend another flavor, and send you a certificate to try the next flavor on us.

*Offer ends February 28, 2013 or while supplies last